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Downloadable eBriefing
The Top Ten Principles of Great Sales Messaging
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Ineffective messaging is what’s behind the failure to produce effective promotions, marketing communications and sales tools that deliver revenue, profit and marketshare growth. Undifferentiated and untargeted messaging and value propositions just aren’t powerful enough to drive successful sales.
Written by international sales and marketing effectiveness expert Michael Cannon, this eBriefing provides ten substantial key principles that, when applied, can deliver measurable bottom-line results. You will learn how to deliver messaging that is appropriate, specific, compelling and persuasive, resulting in sales increases of up to 1300%. Business leaders such as Cynthia Holladay and Nigel Mott have recommended these tools.
Acrobat PDF Download (13 pages)/$29.95
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Money-back Guarantee
If you honestly do not believe the investment was worth the money,
then send us an email (we would appreciate a brief explanation so we
can learn from your experience) and we will issue an instant refund,
no questions asked. The guarantee is good for 30 days from the purchase
date, which should give you plenty of time to evaluate the ideas and
the methodology presented in the eBriefing.
You Will Learn How To:
- Create sales messaging that will help you increase win rates, revenue and marketshare
- Distinguish sales messaging from brand-, product- and company messaging
- Get better results by creating messaging specifically targeted to each offering
- Differentiate buyer questions by specific buyer type
- Support both product and sales cycles with messaging appropriate to each, delineating quantifiable results
- Communicate your key differentiation factors: How is your solution better than what your prospect currently uses and better than your competition’s offering?
- Use clear contrasts to quantify your difference
- Stand out as the best by making targeted claims that no other company can make
- Use proof points to make your messaging credible
- Use these tools to increase sales, reduce costs and improve your profit margins
The Top Ten Principles eBriefing is a powerful read for sales and marketing executives, marketing managers and everyone involved in your company’s sales and marketing efforts. Create real competitive advantage today.
“The organization, content, and delivery were all superb—an excellent investment in every way.”
—Cynthia Holladay, Principal & CEO, UpRight Marketing
“The Silver Bullet Group helped us create great sales messaging that increased our win rate by 30% for the product family I support."
—Nigel Mott, Product Sales Manager, Agilent Technologies, Inc.
“What Michael did for us was extraordinary. He helped us grow sales over 1,300% in twelve months.”
—David James Clarke IV, founder, Logilent Learning Systems
Acrobat PDF Download (13 pages)/$29.95
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