“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Solutions Overview

Typical Customer Engagement Model

The diagram below shows you the impact of not integrating persuasive messaging into the content, tools, and tactics used by Marketing and Sales.

Typical Customer Engagement Model

The business impact of using this go-to-market model is that all your marketing and sales initiatives are less effective – you create and win less business.

Take a look at the Integrated Customer Engagement Model, so you can see what a more efficient and effective go-to-market model looks like.

 


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