“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Solutions Overview

Most Influential Customer Communications

What happens when you engage customers with more influential communications?

You create and win more business. It’s that simple.

To engage customers with the most influential communications you must create both descriptive and persuasive messaging, then integrate these messaging styles into the content, tools, and tactics used by both Marketing and Sales. We call this strategy for accelerating growth Integrated Customer Engagement™.

solutions overview

The word “integrated” is used to communicate:

  • Marketing and Sales are engaging customers in a unified voice
  • The communication is descriptive and persuasive, i.e. influential.

Unfortunately, most companies engage primarily in inconsistent, descriptive customer communications, as shown in this typical customer engagement model.

 

 


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