“SBG helped us articulate a clear and concise value proposition regarding what business problem we were solving, the value to the client of solving that problem and why MagnetPoint was the logical solution.”

Wayne WillisCEO, MagnetPoint
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Solutions Overview

Most Influential Customer Communications

What happens when you engage customers with more influential communications?

You create and win more business. It’s that simple.

To engage customers with the most influential communications you must create both descriptive and persuasive messaging, then integrate these messaging styles into the content, tools, and tactics used by both Marketing and Sales. We call this strategy for accelerating growth Integrated Customer Engagement™.

solutions overview

The word “integrated” is used to communicate:

  • Marketing and Sales are engaging customers in a unified voice
  • The communication is descriptive and persuasive, i.e. influential.

Unfortunately, most companies engage primarily in inconsistent, descriptive customer communications, as shown in this typical customer engagement model.

 

 


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