“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”

Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies
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Sales/Channel Services Overview

Below is a summary of the types of services we provide to enable Sales to implement customer communications, marketing content and sales conversations, that are 30 to 50% more influential.

Fundamentals

An array of 30- to 90-minute training courses that explain and demonstrate how to use the most persuasive messaging to engage customers in the most influential sales conversations. Plus, modules on how to get Marketing to provide more desirable messaging and content, and how to provide more useful feedback about Marketing content.

Impact Assessments

Helps you determine the true cost of using mostly descriptive messaging and content, and objectively assess and/or benchmark effectiveness of your go-to-market content, Sales and Channel support training, and sales conversations.

Define Required Messaging, Go-to-Market Content, Sales Process

Helps you determine the exact messaging, go-to-market content, and sales processes required for your campaigns – big deal, no decision, share-of-wallet, business development, and more.

Create the Most Persuasive Messaging

Helps you create the most persuasive messaging, which enables you to engage customers with the most influential content and sales conversations for your campaigns – big deal, no decision, share-of-wallet, business development, and more.

Deploy the Most Influential Go-to-Market Content™

Helps you deploy the most influential go-to-market content,– collateral, campaigns, sales tools, and Sales and Channel support training for your campaigns – including, big deal, no decision, share-of-wallet, business development, and more.

Engage In the Most Influential Sales Conversations

Helps you use the most persuasive messaging and the most influential go-to-market content in your sales conversations/processes.

Virtual Support

Phone- and web-based hotlines and/or meetings to help you define and create the most persuasive messaging and deploy the most influential go-to-market content.

Content Development

Turn-key contracting helps you deploy the most influential go-to-market content – collateral, campaigns, sales tools, and Sales and Channel support training.

 Change Management

Helps you persuade key stakeholders and their teams to buy into and effectively support the drive to implement the most influential customer communications.

Process Re-engineering

Creating the most influential customer communications is a core skill that is critical to your organization’s success. Process re-engineering integrates the Persuasive Messaging System’s body of work into your core business functions, including new products, services development, and launch processes, as well as your employee development programs.

Curriculum Development

Customizes the Persuasive Messaging System’s body of work to the needs of your organization’s employee development programs.

 

 


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