“In three months our sales pipeline has doubled in size, and our close rate is up by 150%.”

Stuart Ratner, COO
A3 Solutions Inc.

To help you meet and exceed your goals, review the following free articles, audio interviews, sales messaging examples, whitepapers and past newsletter editions. You will need Acrobat Reader to view some of the documents. Download a free copy of Acrobat Reader here.

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Great Strategies to Improve Your Marketing Effectiveness

Excellent Process to Increase Your Messages' Effectiveness

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Free Articles

Read about great ideas for how to increase your sales and marketing effectiveness, written by Michael Cannon:

• Twisted But True: High-Quality B2B Marketing Messaging Dramatically Reduces
  Sales and Marketing Effectiveness - Assess Your Messaging with This Five-Point Checklist
• How Agilent Technologies' EMG Is Dominating the Info Wars: Bridging the Gap Between Marketing and Sales
• Why B2B Messaging Quality Is So Abysmally Low: Marketers Need a Better Way to Be More Relevant to Customers, Sales and the Growth of Profitable Revenue and Marketshare
• The Messaging Mess: Billions Wasted Annually on Bad Messaging
• The Top Ten Principles of Great Sales Messaging
• Face Off: Value Propositions vs. Sales Messaging
• Answer Your Buyers' Key Questions & Make Your Sales Messaging Great
• Does Sales Messaging Fuel Your Product Life Cycle? It Should.
• Sales Messaging Must Fuel Your Sales Cycle -- Does Yours?
• Gold and Silver Bullets: Critical Messaging for Successful Investor-Funded Firms
• Fire, Hire and Repeat: Is There a Better Way to Improve Sales Performance?
• Five Ways to Test Your Sales Messaging for Greatness
• The Top Three Sales Messaging Deployment Blunders -- and What to Do Instead!

REPRINTS: While all the material is copyrighted and all rights are reserved, you can reprint articles without prior written consent when attribution is included, as follows:

About the Author: Michael Cannon is a sales and marketing effectivness expert, author and speaker on topics related to sales messaging and the strategic sales planning process. For more information, visit www.silverbulletgroup.com.

Free Audio Interviews

Listen to cutting edge ideas on how to increase your sales and marketing effectiveness, by Michael Cannon:

• Entrepreneur Magazine Sales Show, 6/23/06 (mp3)
• Business of Success, 2/12/06 (mp3)
• Sales Rep Radio, 12/5/05 (mp3)
• AMA Marketing Matters LIVE!, 5/11/05 (mp3)
• Entrepreneur Magazine's Sales and Marketing Show, 1/28/05 (mp3)

Free Sales Messaging Examples

Explore the way we work with clients by reviewing these examples:

• Why Buy?™ Value Chains
• Why Change?™ Value Summary
• Why Buy?™ Competitive Value Summary
• Silver Bullet Revenue Acquisition Map

Free Whitepapers

• How to Hire a Management Consultant (PDF, 610KB)
  Published by the Institute of Management Consultants USA, Inc.

Free Newsletter

• View the current Sales Messaging Matters Newsletter
• View past Sales Messaging Matters Newsletters

Call Us Now at 925 930-9436 or email, and in less than an hour conversation, you will have a good sense for whether or not you could leverage our expertise to improve your sales and marketing effectiveness, like these clients.

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