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Wayne WillisCEO, MagnetPoint“SBG helped us articulate a clear and concise value proposition regarding what business problem we were solving, the value to the client of solving that problem and why MagnetPoint was the logical solution.”
Mohamad Afshar, Ph.D.Vice President, Product Management, Oracle Corporation“The Silver Bullet Group’s World-Class Sales Support Training for Product Managers provided us with the right mindset and the appropriate skills to communicate a succinct value proposition and deliver engaging training. The impact was a meaningful improvement in the execution of sales programs.”
Barbara WehrleDirector, Western Region, SilverStream Software“The impact on the region was immediate. The first time the new messaging and strategy was used, we closed a $100K sale to a F500 company in less than 60 days. Sales in the region increased approximately 35%.”
Stuart RatnerCOO, A3 Solutions
“In three months our sales pipeline has doubled in size, and our close rate is up by 150%.”
Robert LauttCEO, A3 Solutions“We went from just another vendor communicating features and benefits to the preferred vendor communicating profound business value… and the shift occurred virtually overnight.”
Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”
Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”
David James Clarke IVCo-Founder, Logilent Learning Systems“Extraordinary. SBG helped us grow sales over 1300% in 12 months, which enabled us to bootstrap expenses and attract top tier Venture Capital investors such as Sigma Partners and Novus Ventures.”
Tim ChaneyVP Sales and Marketing, Conquest Imaging“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”
Nigel MottProduct Sales Manager, Agilent Technologies, Inc.“The Silver Bullet Group helped us create highly persuasive competitive messaging that increases our win rate by 30% for the product family I support.”
Bud MichaelCEO, Renaissance Management Services“SBG helped us create much more influential customer communication. And, their customer-centric perspective added significant long-term value by firmly aligning how the marketing and sales teams think and communicate about our products and services.”
- Company
- About Us
- News
- Breaking News
- Press Releases
- Silver Bullet Group to Present Top Ten Principles of Highly Persuasive Messaging for SVPMA November Program
- Silver Bullet Group and Spear Marketing Disclose “The Secrets of Creating the Most Relevant Content”
- Silver Bullet Group Publishes “5 Steps to the Most Influential Customer Communications”
- Michael Cannon Contributes to New Book: “42 Rules of Product Marketing!”
- Silver Bullet Group Announces Messaging Matters LinkedIn Group
- Michael Cannon Speaks to Silicon Valley Product Management Association
- Silver Bullet Group Publishes “9 Strategies to Increase Marketing’s Relevance”
- Silver Bullet Group and Marketo Reveal Formula to Best Demand-Generation Results
- Silver Bullet Group Launches Breakthrough Tool for Evaluating Messaging Effectiveness
- Silver Group Publishes “The #1 Way to Enable Greater Market Success”
- Silver Bullet Group Publishes Solutions to the Six Biggest Problems with BtoB Sales Support Training
- Silver Bullet Group Publishes The Real Problems with Today’s B2B Messaging and How to Solve Them
- Silver Bullet Group Publishes Predictions: What Lies Ahead for Sales and Marketing
- Silver Bullet Group Publishes “High Quality B2B Marketing Messageing Reduces Sales Effectivenesss
- Michael Cannon’s Next Book: “Marketing Strategies That Really Work!”
- Silver Bullet Group Helps Agilent’s DCA-J Sales Increase by 30% While Reducing Support Costs by 50%
- Michael Cannon Presents Workshop for Silicon Valley Product Management Association
- Michael Cannon Presents Workshop Sponsored by Silicon Valley American Marketing Association
- Michael Cannon Gives Workshop Sponsored by Silicon Valley American Marketing Association
- Michael Cannon Speaks at the San Francisco American Marketing Association
- Michael Cannon Speaks to Silicon Valley Product Management Association
- Sales Consultant Michael Cannon Speaks at Renaissance Executive Forums
- Sales Consultant Michael Cannon Featured on SalesRepRadio.com
- Michael Cannon Interviewed on “The Business of Success” Radio
- Michael Cannon Leads “Top 10 Principles of Great Sales Messaging” Teleseminar
- Sales Consultant Michael Cannon Speaks at TEC International
- Michael Cannon Speaks at the American Marketing Association CMM Leadership Series
- Michael Cannon Speaks to the American Marketing Association
- Michael Cannon Selected as one of ‘The World’s Greatest Business Mentors’
- Resources
- Free Open
- Articles
- The Top Three Customer Messaging Deployment Blunders
and What to Do Instead! - Five Ways to Test Your Messaging for Greatness
- Messaging Must Fuel Your Sales Cycle: Does Yours?
- 5 Easy Steps to Make Your Customer Communications 30 to 50% More Influential
- Gold and Silver Bullets: Critical Messaging
for Successful Investor-Funded Firms - What’s the Best Messaging to Fuel Your Product’s Life Cycle?
- Why B2B Messaging Quality Is So Abysmally Low: Marketers Need a Better Way to Be More Relevant to Customers, Sales, and the Growth of Profitable Revenue
- 9 Strategies to Increase Marketing Effectiveness: Enabling Greater Competitive Differentiation and Faster Revenue Growth
- The Secret Ingredient to Achieve the Best Demand-Generation Results: Marketo’s Thought Leadership Interview with Michael Cannon
- The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle
- How to Assess If Your Customer Communication Is Too Descriptive
- The Principles of Highly Persuasive Messaging: Create Your Most Effective Messaging with These Objective Evaluation Criteria
- Predictions: What Lies Ahead for Sales and Marketing
- The Real Problems with Today’s B2B Customer Communication and How to Solve Them
- Solving the Six Biggest Problems with B2B Sales Support Training
- Face Off: Value Propositions vs. Persuasive Messaging
- The Top 10 Principles of Highly Persuasive Messaging
- Fire, Hire, and Repeat: Is There a Better Way to Increase Sales?
- Answer Your Buyers’ Key Questions & Make Your Sales Messaging Great
- The Top Three Customer Messaging Deployment Blunders
- Buyer’s Guide
- Why Select the Silver Bullet Group’s Persuasive Messaging System™?
- Why Select the Silver Bullet Group to Help You Implement More Influential Customer Communications?
- Why Now: Why Invest in More Effective Customer Communications Today?
- Why Invest in More Influential Customer Communications?
- What is the Persuasive Messaging System?
- What is Causing Ineffective Customer Communications?
- What Is the Best Approach for Implementing More Influential Customer Communications?
- What Are the Three Strategic Imperatives Required to Engage Customer with More Influential Communications?
- What are the Symptoms of Ineffective Customer Communications?
- What Are the Operational Issues to Consider When Implementing More Influential Customer Communications?
- How is Persuasive Messaging Different From Descriptive Messaging?
- How Is Messaging Different Than Content and Conversations?
- Blog
- Research
- Recommended Books
- Articles
- Free Register
- Free Open
- Why SBG?
- Results
- Products
- Services
- Solutions
- Overview
- By Role/Objective
- Executive Leadership
- Marketing Leadership
- Achieve Greater Competitive Differentiation
- Increase Marketing Effectiveness
- Provide More Impactful Sales and Channel Support
- Engage Customers with More Influential Communications, More Consistently
- Increase Demand-Generation Results
- Increase Customer Satisfaction
- Improve Brand Value/Image
- Provide More Impactful Sales and Channel Support
- Attain More Successful New Product and Market Launches
- Sales Leadership
- Increase Competitive Win Rates
- Increase Sales Effectiveness
- Obtain More Effective Marketing Support
- Reduce Discounting
- Increase Marketing and Sales Effectiveness
- Win More Big Deals
- Accelerate Sales Cycles
- Accelerate Share-of-Wallet Growth
- Achieve More Effective Sales Enablement
- Close More Stalled Deals
- Generate More Initial Meetings
- Marketing Professionals
- Accelerate Product Revenue and Market Share Growth
- Achieve Greater Competitive Differentiation
- Increase Demand-Generation Results
- Attain More Successful New Product and Market Launches
- Become More Skillful at Engaging Customers with the Most Influential Communications
- Enjoy a More Successful Marketing Career
- Spend Less Time Supporting Sales and Channel
- By Implementation Step
© Copyright 2002 - 2013, Silver Bullet Group, Inc. All Rights Reserved.
- Company
- About Us
- News
- Breaking News
- Press Releases
- Silver Bullet Group to Present Top Ten Principles of Highly Persuasive Messaging for SVPMA November Program
- Silver Bullet Group and Spear Marketing Disclose “The Secrets of Creating the Most Relevant Content”
- Silver Bullet Group Publishes “5 Steps to the Most Influential Customer Communications”
- Michael Cannon Contributes to New Book: “42 Rules of Product Marketing!”
- Silver Bullet Group Announces Messaging Matters LinkedIn Group
- Michael Cannon Speaks to Silicon Valley Product Management Association
- Silver Bullet Group Publishes “9 Strategies to Increase Marketing’s Relevance”
- Silver Bullet Group and Marketo Reveal Formula to Best Demand-Generation Results
- Silver Bullet Group Launches Breakthrough Tool for Evaluating Messaging Effectiveness
- Silver Group Publishes “The #1 Way to Enable Greater Market Success”
- Silver Bullet Group Publishes Solutions to the Six Biggest Problems with BtoB Sales Support Training
- Silver Bullet Group Publishes The Real Problems with Today’s B2B Messaging and How to Solve Them
- Silver Bullet Group Publishes Predictions: What Lies Ahead for Sales and Marketing
- Silver Bullet Group Publishes “High Quality B2B Marketing Messageing Reduces Sales Effectivenesss
- Michael Cannon’s Next Book: “Marketing Strategies That Really Work!”
- Silver Bullet Group Helps Agilent’s DCA-J Sales Increase by 30% While Reducing Support Costs by 50%
- Michael Cannon Presents Workshop for Silicon Valley Product Management Association
- Michael Cannon Presents Workshop Sponsored by Silicon Valley American Marketing Association
- Michael Cannon Gives Workshop Sponsored by Silicon Valley American Marketing Association
- Michael Cannon Speaks at the San Francisco American Marketing Association
- Michael Cannon Speaks to Silicon Valley Product Management Association
- Sales Consultant Michael Cannon Speaks at Renaissance Executive Forums
- Sales Consultant Michael Cannon Featured on SalesRepRadio.com
- Michael Cannon Interviewed on “The Business of Success” Radio
- Michael Cannon Leads “Top 10 Principles of Great Sales Messaging” Teleseminar
- Sales Consultant Michael Cannon Speaks at TEC International
- Michael Cannon Speaks at the American Marketing Association CMM Leadership Series
- Michael Cannon Speaks to the American Marketing Association
- Michael Cannon Selected as one of ‘The World’s Greatest Business Mentors’
- Resources
- Free Open
- Articles
- The Top Three Customer Messaging Deployment Blunders
and What to Do Instead! - Five Ways to Test Your Messaging for Greatness
- Messaging Must Fuel Your Sales Cycle: Does Yours?
- 5 Easy Steps to Make Your Customer Communications 30 to 50% More Influential
- Gold and Silver Bullets: Critical Messaging
for Successful Investor-Funded Firms - What’s the Best Messaging to Fuel Your Product’s Life Cycle?
- Why B2B Messaging Quality Is So Abysmally Low: Marketers Need a Better Way to Be More Relevant to Customers, Sales, and the Growth of Profitable Revenue
- 9 Strategies to Increase Marketing Effectiveness: Enabling Greater Competitive Differentiation and Faster Revenue Growth
- The Secret Ingredient to Achieve the Best Demand-Generation Results: Marketo’s Thought Leadership Interview with Michael Cannon
- The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle
- How to Assess If Your Customer Communication Is Too Descriptive
- The Principles of Highly Persuasive Messaging: Create Your Most Effective Messaging with These Objective Evaluation Criteria
- Predictions: What Lies Ahead for Sales and Marketing
- The Real Problems with Today’s B2B Customer Communication and How to Solve Them
- Solving the Six Biggest Problems with B2B Sales Support Training
- Face Off: Value Propositions vs. Persuasive Messaging
- The Top 10 Principles of Highly Persuasive Messaging
- Fire, Hire, and Repeat: Is There a Better Way to Increase Sales?
- Answer Your Buyers’ Key Questions & Make Your Sales Messaging Great
- The Top Three Customer Messaging Deployment Blunders
- Buyer’s Guide
- Why Select the Silver Bullet Group’s Persuasive Messaging System™?
- Why Select the Silver Bullet Group to Help You Implement More Influential Customer Communications?
- Why Now: Why Invest in More Effective Customer Communications Today?
- Why Invest in More Influential Customer Communications?
- What is the Persuasive Messaging System?
- What is Causing Ineffective Customer Communications?
- What Is the Best Approach for Implementing More Influential Customer Communications?
- What Are the Three Strategic Imperatives Required to Engage Customer with More Influential Communications?
- What are the Symptoms of Ineffective Customer Communications?
- What Are the Operational Issues to Consider When Implementing More Influential Customer Communications?
- How is Persuasive Messaging Different From Descriptive Messaging?
- How Is Messaging Different Than Content and Conversations?
- Blog
- Research
- Recommended Books
- Articles
- Free Register
- Free Open
- Why SBG?
- Results
- Products
- Services
- Solutions
- Overview
- By Role/Objective
- Executive Leadership
- Marketing Leadership
- Achieve Greater Competitive Differentiation
- Increase Marketing Effectiveness
- Provide More Impactful Sales and Channel Support
- Engage Customers with More Influential Communications, More Consistently
- Increase Demand-Generation Results
- Increase Customer Satisfaction
- Improve Brand Value/Image
- Provide More Impactful Sales and Channel Support
- Attain More Successful New Product and Market Launches
- Sales Leadership
- Increase Competitive Win Rates
- Increase Sales Effectiveness
- Obtain More Effective Marketing Support
- Reduce Discounting
- Increase Marketing and Sales Effectiveness
- Win More Big Deals
- Accelerate Sales Cycles
- Accelerate Share-of-Wallet Growth
- Achieve More Effective Sales Enablement
- Close More Stalled Deals
- Generate More Initial Meetings
- Marketing Professionals
- Accelerate Product Revenue and Market Share Growth
- Achieve Greater Competitive Differentiation
- Increase Demand-Generation Results
- Attain More Successful New Product and Market Launches
- Become More Skillful at Engaging Customers with the Most Influential Communications
- Enjoy a More Successful Marketing Career
- Spend Less Time Supporting Sales and Channel
- By Implementation Step