“In three months our sales pipeline has doubled in size, and our close rate is up by 150%.”

Stuart Ratner, COO
A3 Solutions Inc.

To help you be more successful, review the following free articles, audio interviews, sales messaging examples, and past newsletter editions. You will need Acrobat Reader to view some of the documents. Download a free copy of Acrobat Reader here.

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Articles

Read about great ideas for how to increase your sales and marketing effectiveness, written by Michael Cannon:

	Reader Ratings
5 Steps to the Most Influential Customer Communications: Create the Right Messaging First	not yet rated
Nine Silver Bullets to Increase Marketing’s Relevance: Enabling Greater Competitive Differentiation and Faster Revenue Growth	not yet rated
The Secret Ingredient to Achieve the Best Demand Generation Results: Marketo’s Thought Leadership Interview with Michael Cannon	not yet rated
The Principles of Highly Persuasive Messaging: Create Your Most Effective Messaging with These Objective Evaluation Criteria	[1]
The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle	not yet rated
Solving the Six Biggest Problems with BtoB Sales Support Training	not yet rated
The Real Problems with Today’s BtoB Customer Messaging and How to Solve Them	not yet rated
Predictions: What Lies Ahead for Sales and Marketing	not yet rated
Assess Your Messaging with This Five-Point Checklist	not yet rated
How Agilent Technologies’ EMG Is Dominating the Info Wars: Bridging the Gap Between Marketing and Sales	not yet rated
Why B2B Messaging Quality Is So Abysmally Low: Marketers Need a Better Way to Be More Relevant to Customers, Sales and the Growth of Profitable Revenue and Marketshare	not yet rated
The Top Three Sales Messaging Deployment Blunders — and What to Do Instead!	not yet rated
Five Ways to Test Your Sales Messaging for Greatness	not yet rated
Sales Messaging Must Fuel Your Sales Cycle -- Does Yours?	not yet rated
What's the Best Messaging to Fuel Your Product’s Life Cycle?	not yet rated
Gold and Silver Bullets: Critical Messaging for Successful Investor-Funded Firms	not yet rated
Answer Your Buyers' Key Questions & Make Your Sales Messaging Great	not yet rated
Fire, Hire and Repeat: Is There Another Way to Increase Sales?	[1]
The Top 10 Principles of Great Sales Messaging	not yet rated
The Messaging Mess: Billions Wasted Annually on Bad Messaging	not yet rated
Face Off: Value Propositions vs. Sales Messaging	not yet rated

REPRINTS: While all the material is copyrighted and all rights are reserved, you can reprint articles without prior written consent when attribution is included, as follows:

About the Author: Michael Cannon is a sales and marketing effectiveness expert, best-selling author and speaker on topics related to sales messaging and sales/marketing enablement. For more information, visit www.silverbulletgroup.com.

Audio Interviews

Listen to cutting edge ideas on how to increase your sales and marketing effectiveness, by Michael Cannon:

Entrepreneur Magazine Sales Show, 6/23/06
Business of Success, 2/12/06
Sales Rep Radio, 12/5/05
AMA Marketing Matters LIVE!, 5/11/05
Entrepreneur Magazine's Sales and Marketing Show, 1/28/05

Sales Messaging Examples

Explore the way we work with clients by reviewing these examples:

Whitepapers

Newsletter

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