WALNUT CREEK, CA — March 3, 2012 Michael Cannon, CEO and Founder of the Silver Bullet Group, is one of a handful of marketing gurus selected to contribute to the 42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World, a straight-to-the-point collection of unique insights on how to improve the effectiveness of product marketing. Authors Phil Burton, Gary Parker, and Brian Lawley, have done an excellent job of collecting and organizing the best practices of thought leaders from a spectrum of product marketing functions.
In his chapter, Rule 25: Create the Right Messaging First, Michael examines the often-missing elements of styles, categories, and types of messaging required to achieve greater market success. As his research indicates, most of the go-to-market content that companies create is product-centric and descriptive. What’s missing is content that is business objective-centric and persuasive. Michael explains how to define and create the right messaging, followed by how to develop go-to-market content that will convince your customers that they should consider and/or meet with your company, change from the status quo, and buy your company’s products and services.
Get your copy of the book now at Amazon.
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Members of the media interested in scheduling an interview with Mr. Cannon to discuss the “42 Rules of Product Marketing” or his company may contact Teri Yazdi at (925) 930- 9436.
About Silver Bullet Group, Inc.
Silver Bullet Group helps B2B companies achieve the largest increase in both Marketing and Sales effectiveness by providing products and services that engage customers with the most influential go-to market content and sales conversations™. To learn more, visit www.silverbulletgroup.com.
About Michael Cannon
Michael Cannon is an internationally renowned marketing and sales effectiveness expert and best-selling author. Most recently he co-authored Marketing Strategies That Really Work!with Jay Conrad Levinson (Guerrilla Marketing), et al..
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