“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Step One: Define

Define, align, and prioritize messaging, content, and sales processes required for the greatest market success

The key problems that you must solve to define, align, and prioritize messaging, content, and sales processes required for greater market success include:

  • Better define and prioritize the audiences, categories, styles, and types of messaging required for greater market success
  • Better align and prioritize messaging to market phases and buyer motivations as defined in the Technology Adoption Life Cycle (TALC)
  • Better align your marketing and sales processes to the customer’s buying process
  • Better identify the exact messaging, collateral and sales tools needed to more effectively enable each step in the customer’s buying process

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include the:

  •  Audience Messaging Model
  • Customer Communications Model
  • TALC Buyer Enablement Model
  • Business Objectives Model
  • Revenue Acquisition Model

 


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