“We quickly created meaningful competitive differentiation in a highly competitive market. The Silver Bullet Group’s methodology and facilitation were very effective in helping us capture the team’s wisdom, organize it into highly relevant messaging, and deploy it into our sales and marketing activities.”

Tim ChaneyVP Sales and Marketing, Conquest Imaging
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Step One: Define

Define, align, and prioritize messaging, content, and sales processes required for the greatest market success

The key problems that you must solve to define, align, and prioritize messaging, content, and sales processes required for greater market success include:

  • Better define and prioritize the audiences, categories, styles, and types of messaging required for greater market success
  • Better align and prioritize messaging to market phases and buyer motivations as defined in the Technology Adoption Life Cycle (TALC)
  • Better align your marketing and sales processes to the customer’s buying process
  • Better identify the exact messaging, collateral and sales tools needed to more effectively enable each step in the customer’s buying process

The Silver Bullet Group’s Persuasive Messaging System is the only option to provide your organization with a repeatable methodology to quickly and consistently solve these problems. System tools include the:

  •  Audience Messaging Model
  • Customer Communications Model
  • TALC Buyer Enablement Model
  • Business Objectives Model
  • Revenue Acquisition Model

 


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