“We went from just another vendor communicating features and benefits to the preferred vendor communicating profound business value… and the shift occurred virtually overnight.”

Robert LauttCEO, A3 Solutions
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Persuasive Messaging System Overview

The results our customers cite most often when using the Persuasive Messaging System to implement more influential customer communications are: creates greater competitive differentiation, increases marketing and sales effectiveness, and accelerates revenue and market share growth.

We think you’ll find it to be the only option that provides your organization with a repeatable methodology to quickly and consistently:

  1. Define, align, and prioritize the messaging, content, and sales processes required for the greatest market success
  2. Create the most persuasive messaging possible for customer engagement at every level
  3. Deploy the most influential go-to-market content – collateral, campaigns, sales tools, and sales/channel enablement training
  4. Engage customers in the most influential sales conversations possible to create and win more business

Persuasive messaging system overview

 

Only the Persuasive Messaging System provides
the Best Products and Services to:

1. Define Required Messaging, Go-to-Market Content, and Sales Processes

A complete set of models to help you define, align, and prioritize the messaging, go-to-market content, and sales processes required for the greatest market success, including: Audience Messaging Model, Customer Communications Model, TALC Buyer Enablement Model, Business Objectives Model, and the Revenue Acquisition Model. Learn more about this step.

2. Create the Most Persuasive Messaging

Why Messaging Methodology: A set of integrated worksheets, principles, and templates for how to more quickly obtain the required knowledge from subject matter experts and create the most persuasive messaging – clear, relevant, differentiated, and provable – for all audience types and customer messaging categories, including: Target Customer Profile (Persona) Worksheet, Customer Business Objective Worksheet, Capability Advantages Worksheet, Why Buy® Messaging Worksheet, Principles of Highly Persuasive Messaging, and the Most Persuasive Messaging templates for opportunity creation, order creation, meeting creation, and more. Learn more about this step.

Defeat Your Competitor’s Messaging Methodology: A set of integrated worksheets for how to quickly create messaging that turns your competitors’ reasons to buy from them into supporting points for why your prospects should not buy from your competitors, including Problem Statement Worksheet, Response Statement Worksheet, and Defeat Your Competitor’s Messaging template. Learn more about this step.

3. Deploy the Most Influential Go-to-Market Content

An extensive set of models and templates for how to deploy highly persuasive messaging into the content, tools, and tactics used by both marketing and sales, including: Integrated Customer Engagement Model, Go-to-Market Messaging and Content Alignment Model , Sales/Channel Support Training Model, plus templates for collateral, sales tools, and sales support training. Learn more about this step.

4. Engage Customers with the Most Influential Sales Conversations

Templates that teach Marketing and Sales/Channel how to use the new messaging and content in their sales conversations – more effectively generate interest, get a meeting, qualify a prospect, sell a solution, set landmines for the competition, including: Most Influential Sales Conversations training templates. Learn more about this step.

Implement the Most Influential Customer Communications

A comprehensive set of services, via on-site/online assessments, workshops, coaching, training, and consulting, that provides Marketing and Sales with the support and/or skills to use the Persuasive Messaging System to engage customers with the most influential content and sales conversations.

 

 


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