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Events and PR»
Breaking News!
Breaking News!
Events: Where Is Michael Speaking Next? Book Michael Now Past Events
Press ReleasesYou will need Acrobat Reader to view the Press Releases below. Silver Bullet Group Launches New Tool for Evaluating Messaging Effectiveness - June 2, 2010 Michael Cannon's Next Book: "Marketing Strategies that Really Work!" - December 18, 2007 Silver Bullet Group Helps Agilent's DCA-J Sales Increase by 30% - December 4, 2007 Michael Cannon Presents Workshop for Silicon Valley Product Mgmt. Assoc. - September 28, 2007 Michael Cannon Gives Workshop Sponsored by Silicon Valley Amer. Mktg. Assoc. - March 18, 2007 Michael Cannon Speaks at the San Francisco American Marketing Association - February 15, 2007 Michael Cannon Speaks at the Silicon Valley Product Management Association - April 20, 2006 Michael Cannon Speaks at Renaissance Executive Forums - April 6, 2006 Michael Cannon Interviewed on "The Business of Success" Radio - March 15, 2006 Michael Cannon Gives Workshop Sponsored by Silicon Valley Amer.Mktg. Assoc.- February 21, 2006 Michael Cannon Leads "Top 10 Principles of Great Sales Messaging" Teleseminar - January 5, 2006 Sales Consultant Michael Cannon Featured on SalesRepRadio.com - December 7, 2005 Sales Consultant Michael Cannon Speaks at TEC International - October 15, 2005 Michael Cannon Speaks to the American Marketing Association - June 24, 2005 Michael Cannon Speaks at the American Marketing Assoc. CMM Leadership Series - June 6, 2005 Michael
Cannon Selected as one of 'The World's Greatest Business Mentors' - August 16, 2004 |
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Michael is coauthor with respected marketing gurus and best-selling authors, Jay Conrad Levinson (Guerrilla Marketing), Robert W. Bly (The Copywriter’s Handbook), et al., of the new business book, Marketing Strategies That Really Work! Promote Your Way to Millions (Insight Publishing, 2007). The book is a collection of easily accessible, reader-friendly interviews with leading marketing experts, sharing their trade secrets and passion for their areas of expertise. In his chapter, Michael reveals for the first time new ideas on how companies can increase their marketshare, revenue, and profits by 15% or more by using a remarkably simple messaging strategy. He shares his tried-and-true philosophy and outlines the concrete, easily actionable steps that sales and marketing staffs can take to maximize their efforts and meet and exceed their goals. From his discussion on how companies can best evaluate the quality of their present messaging to his thoughts on future trends, Cannon delivers compelling ideas on how to improve sales and marketing effectiveness.