Below is a summary of the types of services we provide to enable Marketing to implement customer communications, marketing content and sales conversations, that are 30 to 50% more influential.
An array of 30-minute to 2-day training courses that explain and demonstrate how to use persuasive messaging and the Persuasive Messaging System™ to engage customers with the most influential communications.
Helps you determine the true cost of using mostly descriptive messaging and content, and objectively assess and/or benchmark the effectiveness of your team, messaging, content, and Sales and Channel support.
Define Required Messaging, Go-to-Market Content, Sales Process
Helps you determine the exact messaging, go-to-market content, and sales process required for greater market success.
Create the Most Persuasive Messaging™
Helps you create the most persuasive messaging, which enables you to engage in the most influential customer communications.
Deploy the Most Influential Go-to-Market Content™
Helps you deploy the most influential go-to-market content –collateral, campaigns, sales tools, and sales/channel support training.
Engage In the Most Influential Sales Conversations™
Helps you use the most persuasive messaging and the most influential go-to-market content in your sales conversations/processes.
Phone- and web-based hotlines and/or meetings help you define and create the most persuasive messaging and deploy the most influential go-to-market content.
Turn-key contracting helps you deploy the most influential go-to-market content – collateral, campaigns, sales tools, and Sales and Channel support training.
Creating the most influential customer communications™ is a core skill that is critical to your organization’s success. Process re-engineering integrates the Persuasive Messaging System’s body of work into your core business functions, including new products, services development, and launch processes, as well as your employee development programs.
Customizes the Persuasive Messaging System’s body of work to the needs of your organization’s employee development programs.