“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Marketing Professionals

Become More Skillful at Engaging Customers with the Most Influential Communications

To achieve this objective, the Silver Bullet Group will help you obtain the tools and skills to:

  • Better define, align and prioritize:
    • Messaging: audiences, styles, categories, and types
    • Go-to-market content: collateral, campaigns, sales tools, and Sales and Channel support training
    • Sales processes required for greater market success
  • Increase Marketing and Sales alignment around a customer-centric go-to-market approach, vocabulary, and communication style
  • Obtain and transfer higher-quality knowledge from Subject Matter Experts (SMEs)
  • Create more persuasive messaging – clear, relevant, differentiated, and provable
  • Quickly turn your competitors’ reasons to buy from them into supporting points for why prospects should not buy from your competitors
  • Deploy more influential go-to-market content – collateral, campaigns, sales tools, and Sales Channel support training
  • Enable Sales to use the new messaging and content in sales conversations/processes
  • Engage customers more consistently and across more touch points

 Learn How – Read “Four Steps to the Most Influential Customer Communications.”

 

 


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