“The Silver Bullet Group’s World-Class Sales Support Training for Product Managers provided us with the right mindset and the appropriate skills to communicate a succinct value proposition and deliver engaging training. The impact was a meaningful improvement in the execution of sales programs.”

Mohamad Afshar, Ph.D.Vice President, Product Management, Oracle Corporation
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CSO Insights’ Sales Effectiveness vs. Effort Grid

According to the sales effectiveness research firm, CSO Insights, and illustrated in an excerpt below of its 2008 Sales Performance Optimization Report, improving sales (persuasive) messaging has the highest impact on sales effectiveness for the lowest cost and the least effort.

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