How the right sales plan will help you build a set of best practices that consistently generates leads,

meetings, and orders.

Michael Cannon is an internationally renowned sales and marketing effectiveness expert, dynamic speaker, and best-selling author, most recently coauthoring with Jay Conrad Levinson (Guerrilla Marketing), et al., Marketing Strategies That Really Work! Promote Your Way to Millions. An expert in working with B2B companies to increase revenue, profits, and marketshare, Michael has assisted hundreds of companies, as big as AT&T and as small as a one-person startup, to increase revenues up to 1,300%! He has over 20 years of sales and marketing, management, and founder’s experience in the enterprise software, telecommunications, wireless, training, and professional services industries and has held positions ranging from Account Executive to VP of Sales to CEO.

Michael is Founder of the Silver Bullet Group and creator of the hugely successful Silver Bullet Sales Messaging System, a proven, proprietary methodology for dramatically improving the quality of B2B messaging. He has addressed numerous audiences around the world, including Entrepreneur Magazine Sales and Marketing Radio Show, the American Marketing Association, the Silicon Valley Product Management Association, the San Jose Silicon Valley Chamber of Commerce, Vistage International, and many more.