“SBG helped us create much more influential customer communication. And, their customer-centric perspective added significant long-term value by firmly aligning how the marketing and sales teams think and communicate about our products and services.”

Bud MichaelCEO, Renaissance Management Services
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Communication Models

Customer Communications Model (Open)

 

Below is an example of one of the models in Persuasive Messaging System.

The model shows that in order to have more influence on the customer’s decision to buy (bottom row) you must include the persuasive messaging style in each messaging category.

It also helps you assess potential gaps in your current communication model and define the customer messaging you need to have greater market success.

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Customer Communcations Model v4-5


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