“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Communication Models

Customer Communications Model (Open)

 

Below is an example of one of the models in Persuasive Messaging System.

The model shows that in order to have more influence on the customer’s decision to buy (bottom row) you must include the persuasive messaging style in each messaging category.

It also helps you assess potential gaps in your current communication model and define the customer messaging you need to have greater market success.

Click Image to Expand

Customer Communcations Model v4-5


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