“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Communication Models

Customer Communications Model

 

Below is an example of one of the models in the Persuasive Messaging System. It’s used to help understand the gaps in the current communication model and define what customer messaging is needed to have greater market success.

Customer Communcations Model v4-5


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