“The Silver Bullet Group’s World-Class Sales Support Training for Product Managers provided us with the right mindset and the appropriate skills to communicate a succinct value proposition and deliver engaging training. The impact was a meaningful improvement in the execution of sales programs.”

Mohamad Afshar, Ph.D.Vice President, Product Management, Oracle Corporation
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Buyer's Guide

What Are the Three Strategic Imperatives Required to Engage Customers with More Influential Communications?

 

Now that you have selected the best approach, it’s time to consider the big picture priorities:

  1. Reprioritize Deliverables
  2. Reallocate Resources
    • Create less, but more influential, content
    • Shift some of the current investment for creating persuasive messaging and content from Sales and sales support teams to Marketing
    • Increase Marketing budget and or staff
  3. Revitalize Marketing and Sales
    • Provide Marketing with the methodology and skills to quickly define, create, deploy and engage customers with more influential content
    • Train sales teams in how to use the new messaging and content in their sales conversations

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