“The Silver Bullet Group’s messaging workshop exceeded expectations. In addition to a quantum leap improvement in messaging quality, we realigned our messaging with the customer’s buying process, got the field sales and product teams on the same page, and have a solid plan for implementation.”

Donna LeeverDigital Test Marketing Programs Manager, Agilent Technologies
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Buyer's Guide

What Are the Three Strategic Imperatives Required to Engage Customers with More Influential Communications?

 

Now that you have selected the best approach, it’s time to consider the big picture priorities:

  1. Reprioritize Deliverables
  2. Reallocate Resources
    • Create less, but more influential, content
    • Shift some of the current investment for creating persuasive messaging and content from Sales and sales support teams to Marketing
    • Increase Marketing budget and or staff
  3. Revitalize Marketing and Sales
    • Provide Marketing with the methodology and skills to quickly define, create, deploy and engage customers with more influential content
    • Train sales teams in how to use the new messaging and content in their sales conversations

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