“We went from just another vendor communicating features and benefits to the preferred vendor communicating profound business value… and the shift occurred virtually overnight.”

Robert LauttCEO, A3 Solutions
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Buyer's Guide

How Is Messaging Different Than Content and Conversations?

 

In business marketing, messaging is a summary answer to the prospective customer’s primary and secondary buying questions – the key points that must be communicated to convince a person to engage and buy. Messaging is integrated into content (collateral, demand-generation, sales tools, and sales support training) via copywriting and the creative process and integrated into sales conversations by way of the communicator.

As you see in the visual below, messaging is the foundation for all customer communications.

NEXT: Read ”How Is Persuasive Messaging Different From Descriptive Messaging?

Customer Communcations Framework Image v1-6

 

 


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