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Advising
Most companies fail because they were not able to
generate sustainable sales revenue. Yet the percentage of time the Board
of Directors or the Advisory Board spend discussing sales strategies and
tactics to increase revenue is proportionately smaller than the other
agenda items. Why are Boards not spending enough time on this critical
success factor?
Boards are made up of seasoned business executives
with domain or technical experience in the industry, but most members do
not have years of "in the trenches" sales experience. This means that most
Board members:
- Do not feel comfortable with the sales topic and
thus prefer to talk about other agenda items where they can add
value
- Do not know what critical sales questions to ask, so
the sales issues do not get addressed in enough depth to be
meaningful
- Confine their advice to high-level strategic
planning and marketing advice that, while valuable, has limited impact
on how to create more sales meetings and revenue this month and
quarter
- May be focused more on the next fundraising event
than on growing the company
Increase your company's odds of success by adding
a seasoned sales executive to the Board that will help focus valuable
discussion time on sales strategies and tactics to grow
revenue.
The Silver Bullet Group offers the following
advisory services:
- Attendance at meetings of the Board of
Directors
- Attendance at meetings of the Advisory
Board
- Sales
Acceleration Audit (more)
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ADVISING