What is Silver Bullet Sales Messaging? - Silver Bullet Group Sales and Marketing Consultants

What is Silver Bullet Sales Messaging™?

Sales Messaging – the stated reasons you give people to buy from your firm – is the foundation on which all your sales and marketing efforts rest. Sales messaging is often confused with company messaging, which describes what your company does, the products and services you offer, how they work and sometimes the value customers receive when they buy. Silver Bullet Sales Messaging is different because it’s:

Specific to One Offering. Sales messaging is about selling one offering -- a complete product or service. If you sell a number of products and services bundled together, then you can think of this as one offering. If the products or services are sold on a standalone basis, then you must have separate sales messaging for each offering.

Targets Each Buyer. There are a number of buyer types to consider, including the prospect, customer, channel partner, industry analyst and investor. There are also buyer roles, like User, Technical and Financial Buyer. It’s important to identify buyers by offering, by title and by role so that the sales messaging resonates with each buyer’s interests and perspective.

Answers the Buyer’s Primary Buying Questions. Each buyer has different buying questions. For example: Prospects are asking, “Why should I buy your solution rather than a competitive option?” Customers are asking, “Why should I keep buying from you?” Channel Partners are asking, “Why should I distribute your product or service?” Each buyer’s questions are different and thus require tailored answers.

Uses the Three Key Points. People remember things best when they are presented in groups of three to five key points. The brain works this way, so optimize your sales messaging for maximum effectiveness by incorporating this important principle.

On One Page. The answer to each buying question must be simplified to a one-page format for a few of reasons. Your sales reps cannot remember and articulate more than this and your buyers surely will not. In order to be effective, sales messaging must be delivered to the buyer in digestible amounts.

Provides Proof Points. Most buyers consider your sales messaging to be claims. To add more credibility to your key points, you must provide lots of evidence that your claims are true. The more evidence you have, the more believable your claims. The best way to validate that your claims and evidence are true is to use proof points such as customer testimonials, case studies, a demonstration etc.

Silver Bullet Sales Messaging uses these and other key principles to create the most compelling and persuasive answer to why your prospects should buy now. It gives your company the foundation on which to create more meetings, buying events and orders for each of the products and services you offer.

For additional information about the Silver Bullet Sales Messaging System and the value you will receive by investing, refer to the following companion documents:

Call Us Now at 925 930-9436 or email, and in less than an hour conversation, you will have a good sense for whether or not you could leverage our expertise to improve your sales and marketing effectiveness, like these clients.

“In three months our sales pipeline has doubled in size, and our close rate is up by 150%.” Stuart Ratner, COO A3 Solutions Inc.