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What is the Silver Bullet Sales Messaging® System?
The Silver Bullet Sales Messaging System increases sales by 25% or more through the creation of a process-driven, continually improving, set of company best practices for generating more leads, meetings, orders and incremental revenue from existing accounts. The Silver Bullet Sales Messaging System:
- Identifies all the buyer types your company needs to attract in order to succeed: prospects, customers, channel partners, industry analysts and investors, as well as buyer roles like User, Technical and Financial.
- Determines each buyer’s primary buying questions like, “Why should I buy this?”, “Why should I buy this from you?”, “Why should I distribute your product or services?” or “Why is this a good investment?”
- Uses the Silver Bullet
Revenue Acquisition Map to document a company-specific set of best practices for generating leads, meetings and orders. It helps identify specific sales cycle questions like, “Why should I meet with you?” and the sales tools needed to successfully move prospects through each phase/step of your sales processes.
- Employs the Silver Bullet Use Case, which is a proprietary system to identify the important ways your offering improves the customer’s condition and how your offering improves the customers condition better than the competition.
- Produces persuasive and easily understood answers to each buyer’s primary buying questions via the Silver Bullet Why Buy®? Summary methodology, as well as other techniques that support the way the mind evaluates and remembers.
- Generates the Silver Bullet Sales Tools that accelerate sales cycles and improves closing ratios.
- Provides a discipline for how Marketing and Sales can work more effectively together to drive revenue growth by giving the salespeople better sales messaging and tools that are integrated with the way they sell.
- Gives Sales, Marketing, Engineering and Service a methodology for working in concert to prioritize feature and product development for maximum return on assets.
The methodology for developing Silver Bullet Sales Messaging uses a proven 5-step process that combines informational interviews with prospects and customers, facilitated, cross-functional workshops and brainstorming sessions, and innovative techniques to create the most compelling answers to why your prospects should buy now.
The deployment of Silver Bullet Sales Messaging is accomplished using a proven three-phase, multi-step process that includes:
- creating a roll-out plan so that you can leverage your sales messaging for maximum gain;
- developing the most compelling sales tools for each step in the sales process;
- implementing the roll-out plan to accelerate your time to results.
For additional information about the Silver Bullet Sales Messaging System and the value you will receive by investing, refer to the following companion documents:
Click to receive our
free article, "Top 10 Principles of Great Sales Messaging", that
describes the foundation of the Silver Bullet Sales Messaging System and offers
tips you can start using right away.
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