“If your marketing message and sales force efforts are not in synch, call Michael Cannon and the Silver Bullet Group to align your message for the success you need.” Andy Birol, Consultant, Coach, Author, Speaker Birol Growth Consulting

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Silver Bullet Sales Messaging™ Programs

The following descriptions will help you determine which Silver Bullet Sales Messaging program is best for you:

Foundation Programs

Silver Bullets for Buyers

The Silver Bullets for Buyers program helps you increase sales by developing compelling and persuasive answers to your buyer's primary buying questions like:

Why should I meet/talk with you?
Why should I change what I currently do and buy a product/service like this?
Why should I buy your solution rather than a competitive offer?

Silver Bullets for Analysts

The Silver Bullets for Analysts program helps you increase sales by developing compelling and persuasive answers to your analysts' primary buying questions like:

Why should I meet/talk with you?
Why is your product or services a good idea?

Silver Bullets for Investors

The Silver Bullets for Investors program helps you attract more funding faster by developing compelling and persuasive answers to your investors' primary buying questions like:

Why should I meet/talk with you?
Why is your company a good investment?

Advanced Programs

These programs are for companies that have developed and deployed the Silver Bullets for Buyers program and who would like to take their sales effectiveness to the next level:

Silver Bullets for Market Domination

The Silver Bullets for Market Domination program is the next step in fine-tuning your company's sales messaging to be the most compelling and persuasive. The answers developed from the Silver Bullets for Buyers program are customized for the most common buyer roles, i.e. User , Financial and Technical , as well as for key vertical markets and the top competitors. It can also include country-specific localization, as needed.

Silver Bullets for Channel Domination

The Silver Bullets for Channel Domination program optimizes your company's sales messaging to produce a high-performing channel sales program. The answers developed from the Silver Bullets for Buyers program are customized for your channel partners' primary buying questions like:

Why should I distribute your product or service?
Why should I distribute your solution rather than a competitive offering?
Why should the sales rep sell your offering instead of other products that the distributor carries?

For additional information about the Silver Bullet Sales Messaging System and the value you will receive by investing, refer to the following companion documents:

Click to receive our free article, "Top 10 Principles of Great Sales Messaging" that describes the foundation of the Silver Bullet Sales Messaging System and offers tips you can start using right away.

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Call Us Now at 925 930-9436 or email, and in less than an hour conversation, you will have a good sense for whether or not you could leverage our expertise to improve your sales and marketing effectiveness, like these clients.