Why is Sales Messaging a Great Investment?

Many clients who use the Silver Bullet Sales Messaging™ System experience results like these:

•	Increase Sales up to 1300%
•	Reduce Sales Costs
•	Improve Net Income
•	More Accurate Forecasts

•	Accelerate Sales Cycles
•	Increase Closing Ratios
•	Improve Lead Generation
•	Increase Sales Pipeline

2) Confusing Company Messaging with Sales Messaging is an Expensive Mistake

If your business is like most, it's confusing company messaging with sales messaging. Company messaging is descriptive. It describes what your company does, the products and services you offer, how they work and sometimes the value customers receive when they buy. Sales messaging - the stated reasons you give people to buy from your firm - is persuasive. It attracts all the buyers your company needs in order to succeed, such as prospects, customers, channel partners, industry analysts and investors, by providing persuasive answers to their primary buying questions like: "Why should I meet with you?" and "Why should I buy this?" and "Why should I buy this from you?" for each of the products and services that you offer. Take the Silver Bullet Sales Messaging test. How well does your website answer the questions above, for each of your company's offerings? Does it differentiate between prospects, channel partners and industry analysts? Confusing company messaging with sales messaging results in millions of dollars in lost revenue, higher sales costs and missed bonuses. See the companion document Silver Bullet Sales Messaging Programs for more information.

3) The Best Way to Increase Your Sales

There are two approaches you can use to increase sales. One is to increase your investment in the company by expanding distribution, entering new markets, adding new products/services/features, adjusting prices or spending more on lead generation, PR etc. This approach often requires some combination of a significant investment of capital, a 12-18 month lag time until the change impacts the bottom line, and a big risk. The other approach is to keep your investment constant and focus on improving the effectiveness of your sales and marketing teams. Broadly grouped, the options for increasing effectiveness fall into one of the following four categories:

• Implement sales messaging that provides compelling answers to all your buyers' primary buying questions	• Create sales processes that are clearly defined, repeatable and measurable
• Align and optimize your employee's goals and compensation with company objectives	• Ensure your employees have the behaviors, skills and knowledge they need to accomplish their tasks

Given the options above, many clients find that the fastest, most profitable and least risky choice for increasing their sales is to develop and deploy the Silver Bullet Sales Messaging™ System.

4) Increase Your Competitiveness and Market Share

Customers say that Silver Bullet Sales Messaging System gives them A) a better understanding of the buyers' compelling reasons to buy and why they buy from their company. This helps them translate their offering's features and benefits into real value in the mind of the buyer, B) an objective understanding of their offering's competitive position, which helps them leverage and manage their offering's strengths and weaknesses for maximum effectiveness, C) an intelligent way to tie product development investments to the revenue generation process, and D) a meaningful improvement in the sales team's effectiveness, even the low performers. The results improve competitiveness and market share.

5) Improve Your Company's Culture and Morale

Clients find that implementing the Silver Bullet Sales Messaging System results in a stronger sales culture and improves cross-functional communication, which increases morale and confidence in their firm's future success.

For additional information about the Silver Bullet Sales Messaging System and the value you will receive by investing, refer to the following companion documents:

“The Silver Bullet Group helped us create great sales messaging that increased our win rate by 30% and reduced the time we spent supporting the field by around 50%, for the product family I support." Nigel Mott, Product Sales Manager Agilent Technologies, Inc.

1) Dramatically Improve Your Bottom Line Performance

2) Confusing Company Messaging with Sales Messaging is an Expensive Mistake

3) The Best Way to Increase Your Sales

4) Increase Your Competitiveness and Market Share

5) Improve Your Company's Culture and Morale