Achieve Greater Competitive Differentiation
Increase Marketing and Sales Effectiveness
Accelerate Revenue and Market Share Growth
Better Messaging, Differentiation, Results




What are the Symptoms of Ineffective Customer Communications?
What is Causing Ineffective Customer Communications?
Why Invest in More Effective Customer Communications?
What Is the Best Approach for Implementing More Influential Customer Communications?
How is Persuasive Messaging Different From Descriptive Messaging?
B2B companies use our persuasive messaging products and services to engage customers with marketing content and sales conversations that are 30-50% more influential to accomplish results like this:
Bud MichaelCEO, Renaissance Management Services“SBG helped us create much more influential customer communication. And, their customer-centric perspective added significant long-term value by firmly aligning how the marketing and sales teams think and communicate about our products and services.”
Barbara WehrleDirector, Western Region, SilverStream Software“The impact on the region was immediate. The first time the new messaging and strategy was used, we closed a $100K sale to a F500 company in less than 60 days. Sales in the region increased approximately 35%.”
Nigel MottProduct Sales Manager, Agilent Technologies, Inc.“The Silver Bullet Group helped us create highly persuasive competitive messaging that increases our win rate by 30% for the product family I support.”
Stuart RatnerCOO, A3 Solutions
“In three months our sales pipeline has doubled in size, and our close rate is up by 150%.”
David James Clarke IVCo-Founder, Logilent Learning Systems“Extraordinary. SBG helped us grow sales over 1300% in 12 months, which enabled us to bootstrap expenses and attract top tier Venture Capital investors such as Sigma Partners and Novus Ventures.”
Wayne WillisCEO, MagnetPoint“SBG helped us articulate a clear and concise value proposition regarding what business problem we were solving, the value to the client of solving that problem and why MagnetPoint was the logical solution.”
Robert LauttCEO, A3 Solutions“We went from just another vendor communicating features and benefits to the preferred vendor communicating profound business value… and the shift occurred virtually overnight.”
Ed SullivanDistrict Manager, Field Sales, Americas, Agilent Technologies“SBG has made our competitive information much more concise; it is information that the salespeople now use. It has taught them how to ask the right questions to steer customers our way. SBG was the “glue” that attached our field sales teams to our factory marketing teams.”